Making it onto a popular playlist, a well-read blog or into relevant news media can be a great way for a rising musician to get discovered. We’ve put together a comprehensive guide to online music promotion:
➡️ Part 1: how to regularly upload and share your work.
➡️ Part 3: how to pitch to promotors, playlists, venues, and tastemakers.
… and you’re reading the last chapter right now. Let’s get right on with it.
While the hows and whys of strategically putting out new music to better engage your listeners are another topic in itself, the first step you should think about is selecting which playlists and channels you would like to be featured on.
The simplest thing you can do is open your Spotify for Artists dashboard, open the Music tab, choose “Upcoming”, and select the track you’d like to submit for playlisting.
We don’t have to tell you there’s literally thousands of popular playlists out there. While some of them are based on algorithms, and can be “hacked” with a simple follow (e.g.: Spotify’s “Release Radar”), a large number is curated and created by various users – real people.
The above mentioned “playlist pitching” principle is pretty much the same for blog owners, journalists and tastemakers.
When you manage to score a feature (your tracks are included on a playlist, a blog writes about you, your live gig gets covered, etc.), it’s your job to spread the word and drive traffic.
Cross-promote on your social media channels, share the playlist or link, ask your friends and fans to show some love. By growing your online community, you’ll get more traction.
Take these steps as guidelines and use Viberate analytics and insights to your advantage.
🔎 Get to know your fanbase.
🎯 Learn from the best in your genre.
👣 Effectively track your promotions, new releases, and social media efforts.
🕸️ Work on your music network and find new collab opportunities.
🗺️ Research potential markets and find new opportunities.
But don’t just rely on numbers. Allow data to enter the equation once you've made your music, combine the insights with your growing experience, and see your hard work taking your music career to the next level.
Did we mention you can stay on top of music analytics with one easy-to-use tool? Do check out what the right music data can do for you – there’s a plan for almost everyone.