An essential step that many artists tend to overlook in their promotional planning is setting and tracking Spotify goals.
We’ve seen a lot of artists who are only tracking Spotify listener numbers or track plays. But there are other interesting metrics to monitor if you want to grow your streaming numbers. And it all starts with effective goal-setting.
In this article, we’ll look at five steps that will help you set goals for your Spotify presence, strategically follow them, and aid you in tracking your Spotify success. We’ll also present the Spotify tracking tools you can use to stay on top of everything and maximize your opportunities.
Goals are made to provide clarity, direction and vision. What’s Spotify’s role in your vision? Is it the sole medium for your music, or do you use other channels? Do you use social media to promote your music? Are you looking to make money from Spotify, or are you showcasing your tracks to get gigs?
Once you decide on what you want to achieve on Spotify, your strategy can start taking shape.
Strategize beyond “this release” or “this month”. There’s always more than one goal you could focus on, so the best thing you can do is simply choose one as a priority and really commit to it. Do you want to get included on more playlists? Do you want to get more followers? Or maybe reach audiences in other countries? Being as clear as possible from the start will make tracking Spotify success much easier.
Set specific and measurable goals that are also realistic. Prioritize and set a budget. Try thinking like this:
✔️ “By investing $50, I will get 1000 streams and 10 playlist placements.”
❌ “I want to be a Hip Hop Legend.”
It’s important to know where you currently stand in your career. Make your goals attainable, and you’ll progress more easily with each step.
Make sure your photos, covers, and bio look professional, and keep uploading high-quality tracks. Don’t forget to create and regularly update your own Spotify playlists, as they can be an awesome promotional tool.
We already covered the top tips in our step-by-step guide.
Once your music is on Spotify and your strategy is all set for tracking, direct everyone towards it.
Whatever your content type is, it’s important to do what feels right to you. Your content should push your music career forward and build towards achieving your strategic goals. Since it takes considerable time and effort, consider tracking your Spotify metrics with the help of analytics.
Keep tabs on your progress and you’ll be able to adapt as you go. To save valuable time, look up Spotify tracking tools, or better yet, a platform conveniently tracking all social media and streaming metrics in one place.
Try out Viberate’s Spotify analytics, where you can track and examine your own Spotify stats along with those of other artists releasing on Spotify. You can track the performance of all your Spotify releases, filter thousands of Spotify playlists by genre and followers, and gain useful insights. You can also look into an artist you respect and see if there are any patterns you could learn from to reach your goals faster.
Give it a go and see what music data can do for you. Start your free trial here.