This past year, the phrase “making use of Covid time” has been thrown around A LOT when it comes to describing someone accomplishing … well, anything.
As a research and analytics platform, we wanted to know what that phrase meant for music acts on Spotify – more specifically, whether the artists have managed to keep their audiences engaged “remotely”, and which artists have done that better than the rest.
We discovered a couple of interesting facts...
Pop was the winning genre, followed by Hip Hop and Latin. However, Hip Hop and Latin artists held the most solid listener-to-follower ratio overall, suggesting a more established fanbase.
Viral tracks on TikTok easily translate into Spotify streams. A case in point: once Mother Mother went viral, their Spotify numbers soared, landing the band the #1 spot in Rock.
The majority of the top-performing artists landed a spot on at least one influential Spotify playlist.