You can now monitor all your music channels on your Artist Page on Viberate. This will give you perspective and save you a lot of time, which you can then invest into your art. Here's how to do it, step-by-step.
➡️ We'll take you through with the example of British Indie Pop singer Arlo Parks. Follow the steps and apply them to your own case.
Type your name in the search box in the navigation bar and find your name in the results, then click on the ANALYTICS tab.
In the first section, we’ll check the second indicator, Music Channel Performance. It sums up your activity on music channels, monitoring YouTube, Spotify, SoundCloud, Deezer and Shazam. To keep it balanced, only similarly ranked artists within the same subgenre are compared.
Your goal is to keep the indicator in the green area, which means you stand out from the artists who rank close to you. Otherwise, there's room for improvement.
👉 In the example of Arlo Parks above, we can see her Music Channel performance is poor compared to other Indie Pop Artists, suggesting there’s room for improvement. We’ll see where exactly as we go into the specifics.
The next section, Career Performance, sums up all of your channels in a 12-month trajectory and gives you an overview of how you’re doing. Clicking on the symbols on the line takes you to specific highlights featuring the content that's gained the most attention.
You want an upward trend, which means you're gaining traction. A straight line means your online channels are stable, and a downward trend means your online channels are not as active as they used to be.
👉 Arlo is trending upwards. Clicking on the symbols on the line, we can see that in October, the track Hurt was Shazamed a lot, and in December, the highlight is a YouTube video for the track Caroline, which gained a substantial number of views.
Let's get into the details.
Go past Fanbase Distribution to the section called Fanbase Growth, where you can see how your fanbase has increased in different periods.
👉 To break down Arlo Parks’ Career Performance across channels, we’re going for 12 months. Above, we see that in the middle of December, all of her channels started gaining followers, peaking at the end of January, coinciding with the release of her debut album Collapsed in Sunbeams. This means that the launch campaign resonated well among her fans. She gained the most followers on Spotify, which is her strongest channel. Even though her other channels are not as strong (as we saw under Music Channel Performance in the Career Health section), she has been on the upswing recently.
Scroll to the Monthly Streaming Map to see the listener distribution across countries. You can sort the countries according to Spotify listeners or YouTube viewers.
Use this market knowledge when planning your promotional campaigns, gigs and tours.
Before planning any kind of promotion, it is crucial to research your market presence, which means knowing where your fans come from. That’s how you can set the right tone and target the right audiences.
👉 The majority of Arlo’s YouTube views come from the UK, US and Brazil. When we toggle to Spotify, we see different results - first place goes convincingly to the US, followed by the UK, Germany and Australia.
By checking both channels, we make sure we don’t miss a market opportunity. For example, Brazil stands out, but only on YouTube, so we’d have missed it if we hadn’t looked at both channels.
Search for your Artist Page and learn about your performance on music channels to fuel your future successes. We did a whole separate guide on how to get deep into your Spotify analytics. Check it out here.